How We Helped Salesforce Drive $20MILLION in Sales FROM ONE VIDEO

Want the storytelling blueprint that helped Salesforce close $20M+? We’ll map it to your startup — no fluff, just the formula.

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How a $250K Video Became a $20MILLION REVENUE ENGINE

01
Human Connection:
People buy stories, not specs

We followed a real sales rep for months — not a spokesperson, not an actor. Real stress. Real growth. Real stakes.
That authenticity made it unforgettable — and irresistible.

Founder's Takeaway:
Show your audience the journey, not just the destination. Trust is built in the struggle.

02
Scale Through Craft:
One story. Infinite content.

•60+ hours of footage became:
•90-min film
•Dozens of blog posts
•Social cuts
•Sales enablement assets
•Internal training tools
•Recruiting material

All from one shoot.

Founder's Takeaway:
A great narrative isn’t a campaign — it’s a compounding asset.

03
Teach, Don’t Sell:
No pitch. Just proof.

The film never said “Salesforce” once.
No logos. No CTAs.

Just insight. That trust-first approach drove $20M+ in sales and is now taught in universities.

Founder's Takeaway:
If you teach something that changes their mind — they’ll trust you to solve their problem.

Why Founders Love the Unicorn Framework

Not just video.

A story system that turns attention into traction.

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🧠 Raise Like a Legend

Q: How does this help me raise funding faster?

Investor decks are boring. We help you craft a cinematic story that feels like a trailer for your vision — so VCs don’t just understand your product, they believe in your future. Our videos open doors, create investor FOMO, and turn cold intros into warm believers.

💼 Recruit Like a Rocketship

Q: Will this help me hire better talent?

Top candidates don’t join based on job posts — they join movements. We turn your hiring push into a narrative experience so good, your future team says: “I joined because of your video.” Your culture becomes magnetic.

🎥 Build a Brand That Converts

Q: We already have a great product — do we really need video?

Yes. Because great products don’t sell themselves — great stories do. We make your product look iconic, your team sound visionary, and your startup feel inevitable. You won’t just compete on features — you’ll dominate with narrative.

📈 Compounding Content Engine

Q: How much mileage do I actually get from one video shoot?

One strategic shoot becomes a library: hero video, testimonials, cutdowns, explainers, pitch visuals, hiring clips, paid ad creatives — all aligned to your next growth milestone. Think Netflix-level output from a founder-friendly budget.

want the same $20m story strategy we used for salesforce? 

We’ll send you a free 3-slide video concept, customized to your brand, goals, and launch plan — no fluff, just the formula.

the salesforce funnel is Still Live. Still Generating Revenue.

Salesforce didn’t just make a film and move on.
They published it on their site. Promoted it at Dreamforce.
And it’s still live years later.

Why?
Because when you tell a story that teaches, inspires, and scales — it becomes an evergreen revenue asset.

Visit Sales Force Official Site to see the Movie!

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“We were able to chop up the documentary into a ton of additional content like blog posts, which opened up the door for a lot of conversations with our install base and our prospects

We also gated some of that additional content, so we were able to use these really inspirational and educational pieces to open even bigger conversations about their professional lives and the business challenges that they face every day.

Gating the content generated a significant amount of leads, pipeline, and revenue, too.”
Zaledonis
VP of Product Marketing