The Challenge
Spotify needed a full suite of launch content for BlackPink's "Born Pink" album. The girls were in NYC with a window of just 1 hour to shoot all four members. Every second counted. Every setup had to be prepped. Every shot had to be perfect. There was zero margin for error.
The Approach
Military-grade pre-production. Every angle, every lighting setup, every transition mapped out before the talent walked in. When the clock started, the team moved like a machine — rotating between Rosé, Jisoo, Lisa, and Jennie with surgical precision. 1 hour. 4 members. 13 deliverables across 3 aspect ratios.
The Result
A complete content suite — hero films, individual member spots, vertical stories, square social posts, and behind-the-scenes footage. Every piece on-brand for both Spotify and BlackPink. Delivered on time. The girls went shopping.
